Things That Feel Illegal to Know: Proven Tips for Giving Discounts Without Hurting Your Sales

Everyone loves a good deal, but knowing how to give discounts without hurting your sales can feel like a secret you shouldn’t know. Here are some tips that can help you offer discounts wisely while still making a profit. 

1. Know Your Tax-Free Items in Australia 

Did you know that some items in Australia are tax-free? This means you can sell them without charging GST (Goods and Services Tax). For example, mobility aids are GST-free. This can help lower the price for your customers. If you want to see a full list of GST-free items, visit the TGA website. Offering tax-free items can make your products more appealing without cutting your profits. 

2. ‘Get Freebies and Extras’ for Full-Price Purchases 

Who doesn’t love a freebie? You can enhance your customers' experience by offering extras when they make a full-price purchase. For example, if you buy in bulk from your supplier, you might receive free samples or travel-sized items that you can give away to your customers. This adds value without directly reducing your prices. 

3. ‘Spend a Little More to Get More’ 

Encourage customers to spend just a little more to unlock a special deal. For instance, if a customer’s total is $95, let them know that if they spend $5 more, they can enjoy free shipping or receive a freebie. This tactic not only increases the average order value but also makes customers feel like they are getting a better deal! 

4. Add Value to the Price 

If a customer thinks a service is too expensive, try to add value rather than lowering the price. For example, if someone thinks a haircut is costly, ask them what the occasion is—maybe a wedding where an ex will be present. Frame it like this: “How do you want to feel for that big day?” This helps them see the value of investing in themselves rather than just focusing on the price. 

5. Offer Non-Monetary Perks 

Sometimes, instead of giving a discount, you can offer non-monetary perks. These can include free shipping, an extended warranty, or complimentary service.